When memes program the genes : what managers need to know about the emerging genetic revolution
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2023 |
Berthon, Pierre R. |
A checklist for managers to enhance influencer partnerships and avoid potential pitfalls
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2023 |
McMullan, Kylie |
Storytelling is not just for marketing : cultivating a storytelling culture throughout the organization
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2023 |
Kemp, April |
Venture tales : practical storytelling strategies underpinning entrepreneurial narratives
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2023 |
Burnell, Devin |
Increasing small nonprofits' influence through strategic storytelling
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2023 |
Keel, Astrid L. |
Strategic storytelling in the age of sustainability
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2023 |
Dessart, Laurence |
A personalized teaching signature : finding your unique profile as a business educator
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2023 |
Fisher, Greg |
The "Great Resignation" in the US workforce : an interview with Professor Anthony Klotz
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2023 |
Klotz, Anthony |
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
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2023 |
Merlo, Omar |
Not so trustless after all : trust in Web3 technology and opportunities for brands
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2023 |
Ferraro, Carla |
Audits and COVID-19 : a paradigm shift in the making
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2023 |
Castka, Pavel |
Green supplier development : what's in it for you, the buyer?
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2023 |
Norheim-Hansen, Anne |
How can family-owned Mittelstand firms use their unique resources to master the digitalization age? : the role of family historical, venture, and collaborative capital
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2023 |
De Groote, Julia K. |
Business Horizons : behind the scenes
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2023 |
Kesner, Idalene F. |
Quality shareholders versus transient investors : the alarming case of product recalls
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2023 |
Helmuth, Catherine A. |
Navigating the volatile world of digital entrepreneurship
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2023 |
Wimelius, Henrik |
Embracing whistleblowing for enhanced firm self-regulation
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2023 |
Clark, Daniel R. |
Mind the gap : tech-based dispute resolutions in global supply blockchains
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2023 |
Živković, Patricia |
NFT marketing : how marketers can use nonfungible tokens in their campaigns
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2023 |
Chohan, Raeesah |
Crafting a paying-it-forward mindset in business : five principles for a competitive employer branding advantage
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2023 |
Eriksson, Theresa |