Effective return prevention measures in the post-purchase stage a best-worst scaling approach

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Bibliographische Detailangaben
Veröffentlicht in:Marketing
1. Verfasser: Brand, Benedikt (VerfasserIn)
Weitere Verfasser: Kopplin, Cristopher Siegfried (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2023
Schlagworte:
Anchor scaling > Best-worst scaling > Product return > Return averting > Return prevention > Aufsatz in Zeitschrift
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