IMPACT OF PROMOTIONAL SOCIAL MEDIA CONTENT ON CLICK-THROUGH RATE – EVIDENCE FROM A FMCG COMPANY

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Veröffentlicht in:International Conference WWW/Internet (20. : 2021 : Online) 20th International Conference on WWW/Internet and 18th International Conference Applied Computing 2021 (ICWI AC 2021)
1. Verfasser: Madlberger, Maria (VerfasserIn)
Weitere Verfasser: Jizdny, Jiri (VerfasserIn)
Pages:20
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2022
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