Impact of streamers' characteristics on sales performance of search and experience products evidence from Douyin

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Bibliographische Detailangaben
Veröffentlicht in:	Journal of retailing and consumer services
1. Verfasser:	Yang, Xiao (VerfasserIn)
Weitere Verfasser:	Liu, Ying (VerfasserIn), Dong, Jichang (VerfasserIn), Li, Sirui (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2023
Schlagworte:	Live streaming social commerce > Product type > Signaling theory > Gender > Assortment depth > Aufsatz in Zeitschrift
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