Can servitization enhance customer loyalty? the roles of organizational IT, social media, and service-oriented corporate culture

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Veröffentlicht in:Institute of Electrical and Electronics Engineers IEEE transactions on engineering management
1. Verfasser: Li, Gang (VerfasserIn)
Weitere Verfasser: Yan, Kaining (VerfasserIn), Wei, Zelong (VerfasserIn), Cheng, T. C. E. (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2023
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