National brands and global markets an historical perspective

"Between Brexit, efforts to 'Make America great again' and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing campaigns, and consumer choices has been brought to the fore. This book maps out this terrain and provides a f...

Ausführliche Beschreibung

Bibliographische Detailangaben

Weitere Verfasser:	Glover, Nikolas (HerausgeberIn), Higgins, David M. (HerausgeberIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	London, New York Routledge, Taylor & Francis 2023
Schriftenreihe:	Perspectives in economic and social history
Schlagworte:	Place marketing > Brand name products > Nationalism > Mass media and nationalism > Internationales Marketing
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