Guest editorial: artificial intelligence for B2B marketing challenges and opportunities

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Bibliographische Detailangaben
Veröffentlicht in:Industrial marketing management
1. Verfasser: Dwivedi, Yogesh K. (VerfasserIn)
Weitere Verfasser: Wang, Yichuan (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2022
Schlagworte:
Adoption of AI > AI chatbot > Artificial intelligence > B2B marketing > B2B marketing strategy > Customer experience > Innovation > Knowledge creation > Supply chain management > Aufsatz in Zeitschrift
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