The posh, the paradoxical and the phony are there individual differences between consumers of luxury, masstige and counterfeit brands?

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Bibliographische Detailangaben
Veröffentlicht in:Journal of business research
1. Verfasser: Katyal, Kanupriya (VerfasserIn)
Weitere Verfasser: Dawra, Jagrook (VerfasserIn), Soni, Nitin (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2022
Schlagworte:
Attitude towards contradictions > Counterfeits > Luxury brands > Masstige > Maximizing-satisficing behavior > Perceived behavioral control > Aufsatz in Zeitschrift
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