Integrated marketing communications in risk and crisis contexts a culture-centered approach
Situating culture and integrated marketing in risk and crisis communication -- The cultural imperative in risk and crisis communication best practices -- Building the cultural model of risk and crisis communication -- The IDEA model of instructional risk and crisis communication -- The culture-neutr...
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| Weitere Verfasser: | , |
| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Lanham
Lexington Books
2021
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| Schriftenreihe: | Integrated marketing communication
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| Schlagworte: |
Marketingmanagement
> Risikomanagement
> Krisenmanagement
> Interkulturelle Beziehungen
> Communication in marketing
> Risk communication
> Communication in crisis management
> Communication and culture
> Communication en marketing - Études transculturelles
> Communication du risque - Études transculturelles
> Communication en gestion de crise - Études transculturelles
> Communication et culture
> Cross-cultural studies
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| Online Zugang: | Inhaltsverzeichnis |
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