Measuring consumer behavior in hospitality for enhanced decision making

Measuring consumer behavior in hospitality for enhanced decision making

"In the digital environment, suppliers can collect complementary information to consolidate knowledge about the customers, preferences and expectations that will make the visited hotel or place unique. Simultaneously, transform tourist experiences into a memory associated with travel, full of e...

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Weitere Verfasser: Ramos, Célia M. Q. (HerausgeberIn), Sousa, Carlos M. R. (HerausgeberIn), Matos, Nelson de (HerausgeberIn), Ashqar, Rashed Isam (HerausgeberIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Hershey, PA IGI Global 2023
Schriftenreihe:Advances in hospitality, tourism, and the services industry (AHTSI) book series
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Schlagworte:
Tourismuswirtschaft > Gastgewerbe > Hotellerie > Beziehungsmarketing > Konsumentenverhalten > Digitalisierung > Big Data > Consumer behavior > Consumer satisfaction > Hospitality industry > Customer services > Big data > Aufsatzsammlung
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Titel Jahr Verfasser
Impacts of smart technology on customer experience : from perspective of hotel frontline staff 2023 Lee, Helen Wing Han
Sensory marketing : the purpose of sensory stimuli in consumer behaviour in the context of the retail environment 2023 Viegas, Carina
Assessing the effect of the Covid-19 crisis in airline price-setting strategies to tourism destinations : a big data approach 2023 Gundelfinger, Javier
The role of the Internet in pre-trip stage : the Portuguese case 2023 Carneiro, Maria João
The influence of mobile devices on the travel behavior of Millennials (Gen Y) 2023 Trihas, Nikolaos
Analysis of Portugal's wine certifying entities' social networks as communication channels 2023 Almeida, Carlos M.
Capital indicators for hotel customer experience to support strategic management 2023 Ramos, Célia M. Q.
Tourist intelligence as the basis for the design of a dashboard indicator for a digital, intelligent, and connected hotel (DCIH) with a smart tourist destination 2023 Molina-Pons, Fernando
Critical essay on emerging, transformative, and disruptive companies influencing consumer behaviour 2023 Abranja, Nuno
Exploring the influence of culture on website design in Canadian and Chinese e-commerce : a data analysis 2023 Merbah, E. D.
The relationship between service quality and customer satisfaction in the airline industry : a meta-analysis study 2023 Bakır, Mahmut
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