Made in Italy and the luxury market heritage, sustainability and innovation

"Made in Italy holds a highly significant position in the global luxury market, as an economic, cultural and social phenomenon and textbook example of the country-of-origin effect. Whilst in the past luxury was conceptualised as an exclusive benefit of the few, it is now a highly diversified ec...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Rovai, Serena (VerfasserIn)
Weitere Verfasser:	De Carlo, Manuela (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	London, New York, NY Routledge 2023
Schriftenreihe:	Routledge studies in luxury management
Schlagworte:	Luxusgüter > Innovation > Nachhaltige Entwicklung > Italien > Luxuries > Marketing > Luxury goods industry > Consumption (Economics) > Aufsatzsammlung
Online Zugang:	Inhaltsverzeichnis
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