Big data marketing strategies for superior customer experience

"The rapid growth of technological developments on the Internet has led many companies to adapt their business to the digital ecosystem and implement new methods and techniques not only to improve the users' experience but also to improve their analytical strategies. What is more, due to t...

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Bibliographische Detailangaben

Weitere Verfasser:	Saura, José Ramón (HerausgeberIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Hershey, PA IGI Global 2023
Schriftenreihe:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Schlagworte:	Marketingmanagement > Beziehungsmarketing > Big Data > Konsumentenverhalten > Internet marketing > Target marketing > Big data > Customer services > Aufsatzsammlung
Online Zugang:	Inhaltsverzeichnis
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