Consumer behavior building marketing strategy

"Marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We are all consumers, and we are all members of society, so consumer behavior...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Mothersbaugh, David L. (VerfasserIn)
Weitere Verfasser:	Hawkins, Del I. (VerfasserIn), Kleiser, Susan Bardi (VerfasserIn), Mothersbaugh, Linda L. (VerfasserIn), Watson, Carolyn Findley (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	New York, NY McGraw-Hill Education 2020
Ausgabe:	Fourteenth edition, international student edition
Schlagworte:	Marketing > Marketingmanagement > Konsumentenverhalten > USA > Consumer behavior > Market surveys > Lehrbuch > Fallstudie
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!