The impact of power distance belief on consumers' brand preferences

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Bibliographische Detailangaben
Veröffentlicht in:International journal of research in marketing
1. Verfasser: Wang, Jiexin (VerfasserIn)
Weitere Verfasser: Lalwani, Ashok K. (VerfasserIn), DelVecchio, Devon (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2022
Schlagworte:
Power distance belief > Mass-market brand > Niche brand > Risk aversion > Aufsatz in Zeitschrift
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