Marketing by contingency in the time of COVID-19 : overcoming business crises and meeting marketing challenges

Marketing by contingency in the time of COVID-19 overcoming business crises and meeting marketing challenges

"Marketing by Contingency in the Time of Covid-19: Overcoming Business Crises and Meeting Marketing Challenges provides conceptual and empirical evidence from a marketing and business perspective about how firms and nonprofit organizations in developing countries have coped with the Covid-19 pa...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Weitere Verfasser: Peña, Alicia de la (HerausgeberIn), Amezcua Nuñez, Juan Bernardo (HerausgeberIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Palm Bay, Florida Apple Academic Press 2023
Ausgabe:First edition
Schlagworte:
Marketing > Consumer behavior > COVID-19 Pandemic, 2020- > Economic aspects
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