Examining the role of cross-cultural factors in the international market on customer engagement and purchase intention

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Bibliographische Detailangaben
Veröffentlicht in:Journal of international management
1. Verfasser: Chatterjee, Sheshadri (VerfasserIn)
Weitere Verfasser: Chaudhuri, Ranjan (VerfasserIn), Vrontis, Demetris (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2022
Schlagworte:
Cross-cultural factors > Customer engagement > Emotional intelligence > International marketing > Purchase intention > Aufsatz in Zeitschrift
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