Cross-cultural differences in social media use : implications for international social media marketing strategy
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2022 |
Jung, Jae Min |
Approaches to emotion and sentiment analysis
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2022 |
Canhoto, Ana Isabel Domingos |
A typology of brand-related content on social media
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2022 |
Gross, Jana |
Memes: interactive creative intertextuality on social media
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2022 |
Laskin, Alexander V. |
Social media metrics : from vanity to sanity
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2022 |
Sutherland, Karen |
A/B testing in social media
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2022 |
Garrity, Carolyn Popp |
The reputation economy : a tale as old as time or a new paradigm?
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2022 |
Rifkin, Laura Schrier |
Unethical behaviour of social media influencers : history, practice and future research
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2022 |
Leban, Marina |
Managing incivility in online brand communities
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2022 |
Dineva, Denitsa |
From global activism to knowledge-sharing with colleagues : a typology of online communities
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2022 |
Dahl, Stephan |
Social media research using big data : types, techniques, and technologies
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2022 |
Lynn, Theo |
Analysing digital dialogue : implications for research and practice
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2022 |
Glozer, Sarah |
Social contagion and virality in online networks
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2022 |
Curmi, Franco |
Eye tracking as a research method for social media
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2022 |
Roemer, Ellen |
Social media marketing : the opportunities and challenges of paid, owned, and earned media
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2022 |
Penttinen, Valeria |
The ethics of using social media influencers for marketing purposes
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2022 |
Gorea, Irina |
Introduction to social media marketing
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2022 |
Tuten, Tracy L. |
Strategic directions in B2C social media marketing
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2022 |
Mishra, Karen E. |
Consumer ties and social media consumer culture in social media networks
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2022 |
Akdevelioglu, Duygu |
The social shopping movement in China : from TaoBao to WeChat
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2022 |
Zhou, Wenkai |