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2022 |
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Gorea, Irina |
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Jung, Jae Min |
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Canhoto, Ana Isabel Domingos |
| A typology of brand-related content on social media
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Gross, Jana |
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Laskin, Alexander V. |
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Sutherland, Karen |
| A/B testing in social media
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Rifkin, Laura Schrier |
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Leban, Marina |
| Managing incivility in online brand communities
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Dineva, Denitsa |
| Geopolitical overview of social media platforms : from Beijing to Berlin
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Baumann, Sabine |
| Social media data in digital placemaking
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2022 |
Keegan, Brendan James |
| How influencers influence : conceptualizing the influencer map for marketing
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2022 |
Freberg, Karen |
| Virtual influencers : antecedents and typologizing
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2022 |
Engström, Jon |
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