Analysing digital dialogue implications for research and practice

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Bibliographische Detailangaben
Veröffentlicht in:The SAGE handbook of social media marketing
1. Verfasser: Glozer, Sarah (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2022
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Titel Jahr Verfasser
From global activism to knowledge-sharing with colleagues : a typology of online communities 2022 Dahl, Stephan
Social media research using big data : types, techniques, and technologies 2022 Lynn, Theo
Analysing digital dialogue : implications for research and practice 2022 Glozer, Sarah
Social contagion and virality in online networks 2022 Curmi, Franco
Eye tracking as a research method for social media 2022 Roemer, Ellen
Social media marketing : the opportunities and challenges of paid, owned, and earned media 2022 Penttinen, Valeria
The ethics of using social media influencers for marketing purposes 2022 Gorea, Irina
Geopolitical overview of social media platforms : from Beijing to Berlin 2022 Baumann, Sabine
Social media data in digital placemaking 2022 Keegan, Brendan James
How influencers influence : conceptualizing the influencer map for marketing 2022 Freberg, Karen
Virtual influencers : antecedents and typologizing 2022 Engström, Jon
Positive messaging and employee brand advocacy 2022 Torres, Ann M.
Cross-cultural differences in social media use : implications for international social media marketing strategy 2022 Jung, Jae Min
Approaches to emotion and sentiment analysis 2022 Canhoto, Ana Isabel Domingos
A typology of brand-related content on social media 2022 Gross, Jana
Memes: interactive creative intertextuality on social media 2022 Laskin, Alexander V.
Social media metrics : from vanity to sanity 2022 Sutherland, Karen
A/B testing in social media 2022 Garrity, Carolyn Popp
The reputation economy : a tale as old as time or a new paradigm? 2022 Rifkin, Laura Schrier
Unethical behaviour of social media influencers : history, practice and future research 2022 Leban, Marina
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