Cross-cultural differences in social media use : implications for international social media marketing strategy

Cross-cultural differences in social media use implications for international social media marketing strategy

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Bibliographische Detailangaben
Veröffentlicht in:The SAGE handbook of social media marketing
1. Verfasser: Jung, Jae Min (VerfasserIn)
Weitere Verfasser: Min, Kyeong Sam (VerfasserIn), Schiele, Kristen R. (VerfasserIn), Kim, Anthony (VerfasserIn), Hu, Jing (VerfasserIn), Liu, Xin (VerfasserIn), Haugtvedt, Curtis P. (VerfasserIn), Kellaris, James J. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2022
Schlagworte:
Social Marketing > Interkulturelles Marketing > Aufsatz im Buch
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Cross-cultural differences in social media use : implications for international social media marketing strategy 2022 Jung, Jae Min
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