From global activism to knowledge-sharing with colleagues : a typology of online communities
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2022 |
Dahl, Stephan |
Social media research using big data : types, techniques, and technologies
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2022 |
Lynn, Theo |
Analysing digital dialogue : implications for research and practice
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2022 |
Glozer, Sarah |
Social contagion and virality in online networks
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2022 |
Curmi, Franco |
Eye tracking as a research method for social media
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2022 |
Roemer, Ellen |
Social media marketing : the opportunities and challenges of paid, owned, and earned media
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2022 |
Penttinen, Valeria |
The ethics of using social media influencers for marketing purposes
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2022 |
Gorea, Irina |
Introduction to social media marketing
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2022 |
Tuten, Tracy L. |
Strategic directions in B2C social media marketing
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2022 |
Mishra, Karen E. |
Consumer ties and social media consumer culture in social media networks
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2022 |
Akdevelioglu, Duygu |
The social shopping movement in China : from TaoBao to WeChat
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2022 |
Zhou, Wenkai |
Visual communication in social media marketing
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2022 |
Maehle, Natalia |
Do you speak emoji? : the language of emojis
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2022 |
Ebel, Ivana Raquel |
Firm strategies for one-on-one exchanges with customers in social media
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2022 |
Hewett, Kelly |
Understanding complaining, service failure identification and service recovery via social media
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2022 |
Jones, Karen |
Organizational exit strategies on social media platforms
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2022 |
Kruse, Björn |
Geopolitical overview of social media platforms : from Beijing to Berlin
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2022 |
Baumann, Sabine |
Social media data in digital placemaking
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2022 |
Keegan, Brendan James |
How influencers influence : conceptualizing the influencer map for marketing
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2022 |
Freberg, Karen |
Virtual influencers : antecedents and typologizing
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2022 |
Engström, Jon |