| Introduction to social media marketing
|
2022 |
Tuten, Tracy L. |
| Strategic directions in B2C social media marketing
|
2022 |
Mishra, Karen E. |
| Consumer ties and social media consumer culture in social media networks
|
2022 |
Akdevelioglu, Duygu |
| The social shopping movement in China : from TaoBao to WeChat
|
2022 |
Zhou, Wenkai |
| Visual communication in social media marketing
|
2022 |
Maehle, Natalia |
| Do you speak emoji? : the language of emojis
|
2022 |
Ebel, Ivana Raquel |
| Firm strategies for one-on-one exchanges with customers in social media
|
2022 |
Hewett, Kelly |
| Understanding complaining, service failure identification and service recovery via social media
|
2022 |
Jones, Karen |
| Organizational exit strategies on social media platforms
|
2022 |
Kruse, Björn |
| Geopolitical overview of social media platforms : from Beijing to Berlin
|
2022 |
Baumann, Sabine |
| Social media data in digital placemaking
|
2022 |
Keegan, Brendan James |
| How influencers influence : conceptualizing the influencer map for marketing
|
2022 |
Freberg, Karen |
| Virtual influencers : antecedents and typologizing
|
2022 |
Engström, Jon |
| Positive messaging and employee brand advocacy
|
2022 |
Torres, Ann M. |
| Cross-cultural differences in social media use : implications for international social media marketing strategy
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2022 |
Jung, Jae Min |
| Approaches to emotion and sentiment analysis
|
2022 |
Canhoto, Ana Isabel Domingos |
| A typology of brand-related content on social media
|
2022 |
Gross, Jana |
| Memes: interactive creative intertextuality on social media
|
2022 |
Laskin, Alexander V. |
| Social media metrics : from vanity to sanity
|
2022 |
Sutherland, Karen |
| A/B testing in social media
|
2022 |
Garrity, Carolyn Popp |
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