Segmenting targeting and positioning (STP) of generational cohorts Y,Z and alpha

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Veröffentlicht in:IIMS journal of management science
1. Verfasser: Thomas, Mary Rani (VerfasserIn)
Weitere Verfasser: George, Ginu (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2021
Schlagworte:
Generation alpha > Generation Y > Generation Z > Segmenting, Targeting, and Positioning (STP) > Generational cohorts > Aufsatz in Zeitschrift
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