Empirical evidence on extent of influence of non-advertising sources on purchase of durable goods

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Veröffentlicht in:IIMS journal of management science
1. Verfasser: Chakravarty, Rishi (VerfasserIn)
Weitere Verfasser: Sarma, Nripendra Narayan (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2021
Schlagworte:
Non-advertising sources > Durable goods > Word-of-mouth > Point of purchase influence > Brand name > Aufsatz in Zeitschrift
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