Brand response to environmental turbulence a framework and propositions for resistance, recovery and reinvention

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Bibliographische Detailangaben
Veröffentlicht in:	International journal of research in marketing
1. Verfasser:	Rego, Lopo L. (VerfasserIn)
Weitere Verfasser:	Brady, Michael (VerfasserIn), Leone, Robert P. (VerfasserIn), Roberts, John H. (VerfasserIn), Srivastava, Chandra (VerfasserIn), Srivastava, Rajendra Krishan (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2022
Schlagworte:	Brand Access > Brand Agility > Brand Differentiation > Brand Engagement > Brand Management > Brand Recovery > Brand Reinvention > Brand Resilience > Brand Resistance > Brands > Environmental Turbulence > Aufsatz in Zeitschrift
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Titel	Jahr	Band
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Special issue on the future marketing	2017	volume 34, issue 1 (March 2017)
Special issue on the entertainment industry	2016	June 2016, volume 33, issue 2
Special issue on marketing & innovation	2015	32.2015,3
Special issue on marketing in emerging markets	2013	30.2013,1
Special issue: Consumer identities	2012	29.2012,4
Special issue: Marketing and health	2008	25.2008,4
Special issue on global marketing	2004	21.2004,4
Special issue on market segmentation	2002	19.2002,3
Special issue on brand equity	1993	10.1993,1
Expert systems in marketing	1991	8.1991,1