Targeting customers under response-dependent costs

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Bibliographische Detailangaben
Veröffentlicht in:European journal of operational research
1. Verfasser: Haupt, Johannes Sebastian (VerfasserIn)
Weitere Verfasser: Lessmann, Stefan (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2022
Schlagworte:
Decision analysis > OR in marketing > Data science > Customer targeting > Causal ML > Aufsatz in Zeitschrift
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