Non-price-related de-commoditization: an exploratory study in the refractories industry
De-Commoditization strategies have received only limited attention in the literature. Referring to non-price-related de-commoditization, differentiation can occur on the basis of superior products and services as well as on the basis of superior customer relationships. However, knowledge on the exte...
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| Veröffentlicht in: | Commodity marketing |
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| Sprache: | eng |
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2022
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