Non-price-related de-commoditization: an exploratory study in the refractories industry
De-Commoditization strategies have received only limited attention in the literature. Referring to non-price-related de-commoditization, differentiation can occur on the basis of superior products and services as well as on the basis of superior customer relationships. However, knowledge on the exte...
Gespeichert in:
| Veröffentlicht in: | Commodity marketing |
|---|---|
| 1. Verfasser: | |
| Weitere Verfasser: | |
| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
2022
|
| Schlagworte: | |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
Tag hinzufügen | Titel | Jahr | Verfasser |
|---|---|---|
| De-commoditization in B2B markets: a communication perspective | 2022 | Geigenmüller, Anja |
| Non-price-related de-commoditization: an exploratory study in the refractories industry | 2022 | Geigenmüller, Anja |
| A configurational perspective on brand relevance in commodity markets | 2022 | Leischnig, Alexander |
| Commodity marketing: an introduction into key concepts and processes | 2022 | Enke, Margit |