Seamless experience in the context of omnichannel shopping scale development and empirical validation

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Veröffentlicht in:Journal of retailing and consumer services
1. Verfasser: Chang, Ya Ping (VerfasserIn)
Weitere Verfasser: Li, Jingwen (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2022
Schlagworte:
Omnichannel integration > Omnichannel shopping journey > Scale development > Seamless experience > Touchpoints > Aufsatz in Zeitschrift
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