A sense-based perspective on market shaping theorizing strategies for the origination and propagation of new resource linkages

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Veröffentlicht in:Industrial marketing management
1. Verfasser: Kleinaltenkamp, Michael (VerfasserIn)
Weitere Verfasser: Karpen, Ingo O. (VerfasserIn), Kleinaltenkamp, Moritz J. (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2022
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