The impact of brand experience on user satisfaction in mobile short video applications

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Bibliographische Detailangaben
Veröffentlicht in:Journal of international trade & commerce
1. Verfasser: Zheng, Lu (VerfasserIn)
Weitere Verfasser: Kim, Yeong-Gil (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2021
Schlagworte:
Brand Experience > Brand Personality > Perceived Value > User Satisfaction > Aufsatz in Zeitschrift
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