Perceptions of consumers about celebrity endorsements a study with reference to Kolkata

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Veröffentlicht in:Manthan
1. Verfasser: Chaudhuri, Saswati (VerfasserIn)
Weitere Verfasser: Agarwal, Parmesh (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2021
Schlagworte:
Celebrity endorsement > Recall value > Principal component analysis > Kolkata > Aufsatz in Zeitschrift
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