The impact of mergers and acquisitions on brand equity a structural analysis

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Bibliographische Detailangaben
Veröffentlicht in:International journal of research in marketing
1. Verfasser: Chu, Yanlai (VerfasserIn)
Weitere Verfasser: Chu, Junhong (VerfasserIn), Liu, Hongju (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2021
Schlagworte:
Brand equity > Mergers and acquisitions > Structural modeling > Aufsatz in Zeitschrift
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