Developing relationships, personalization, and data herald in marketing 5.0

"This book explores the changes in modern marketing that is leveraging the unique capabilities of new interactive media to create a new form of interactions and transaction between consumers and marketers, and satisfy the needs of the marketing"--

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Bibliographische Detailangaben
Weitere Verfasser:	Jasmine Kaur (HerausgeberIn), Jindal, Priya (HerausgeberIn), Amandeep Singh (HerausgeberIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Hershey, PA Business Science Reference 2022
Schriftenreihe:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Schlagworte:	Online-Marketing > Beziehungsmarketing > Technischer Fortschritt > Künstliche Intelligenz > Internet marketing > Marketing > Technological innovations > Customer relations > Aufsatzsammlung
Online Zugang:	Inhaltsverzeichnis
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People-based interaction in modern marketing : developing a B2B relationship quality model	2022	Vieira, Armando
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Developing customer engagement through artificial intelligence tools : roles and challenges	2022	Bansal, Rohit
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An experimental investigation of customer engagement in Indian retail banking	2022	Bansal, Ajit
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