Trademark and deceptive advertising surveys law, science, and design
Editor's introduction to the second edition : surveys in modern litigation involving trademarks and deceptive advertising -- The use of pilot tests and pretests in consumer surveys -- The universe -- Likelihood-of-confusion surveys -- Secondary meaning surveys -- Genericness surveys in trademar...
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| Weitere Verfasser: | , |
| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Chicago
ABA, American Bar Association, Intellectual Property Law Section
2022
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| Ausgabe: | Second edition |
| Schlagworte: | |
| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | Editor's introduction to the second edition : surveys in modern litigation involving trademarks and deceptive advertising -- The use of pilot tests and pretests in consumer surveys -- The universe -- Likelihood-of-confusion surveys -- Secondary meaning surveys -- Genericness surveys in trademark disputes : under the gavel -- Surveys in dilution cases -- Swann's response to Diamond re dilution surveys -- Survey evidence in false advertising cases -- Control foundations : rationales and approaches -- Design issues and the value of multiple controls -- Psychological considerations in designing trademark and false advertising survey questionnaires -- Internet surveys in trademark cases : benefits, challenges, and solutions -- Survey percentages in Lanham Act matters -- The Daubert revolution and Lanham Act surveys -- Survey critiques. "Second edition of Trademark and Deceptive Advertising Surveys"-- |
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| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xvi, 406 Seiten 26 cm |
| ISBN: | 9781639050581 978-1-63905-058-1 |