Sport brand positioning strategies and position-congruity on financial performance

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Bibliographische Detailangaben
Veröffentlicht in:Sport marketing quarterly
1. Verfasser: Lee, J. Lucy (VerfasserIn)
Weitere Verfasser: Won, June (VerfasserIn), Farr, Donald G. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2020
Schlagworte:
positioning strategies > position-congruity > effectiveness > efficiency > Aufsatz in Zeitschrift
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