How to use a spokesperson's smile effectively smile intensity, consumer self-construal, and brand relationship determine and effectiveness

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Bibliographische Detailangaben
Veröffentlicht in:Journal of advertising research
1. Verfasser: Chang, Chun-Tuan (VerfasserIn)
Weitere Verfasser: Lee, Hsiao-Ching (VerfasserIn), Lee, Yu-Kang (VerfasserIn), Chang, Hui-Wen (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2021
Schlagworte:
Marketing > Emotionale Werbung > Verbrauchereinstellung > Aufsatz in Zeitschrift
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