Handbook of research on consumer behavior change and data analytics in the socio-digital era

"This book focuses on concepts, theories, and analytical techniques to track consumer behavior change for the sake of better decision making among businesses, covering various techniques such as opinion mining, behavioral and social media analytics using machine learning, deep learning, ensembl...

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Weitere Verfasser:	Pantea Keikhosrokiani (HerausgeberIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Hershey, PA, USA IGI Global, Business Science Reference 2022
Schriftenreihe:	Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
Schlagworte:	Konsumentenverhalten > Data Mining > Social Web > Consumer behavior > Content analysis (Communication) > Data processing > Social media > Data mining > Aufsatzsammlung
Online Zugang:	Inhaltsverzeichnis
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Beschreibung
Zusammenfassung:	"This book focuses on concepts, theories, and analytical techniques to track consumer behavior change for the sake of better decision making among businesses, covering various techniques such as opinion mining, behavioral and social media analytics using machine learning, deep learning, ensemble learning, and emotional intelligence"--
Beschreibung:	Includes bibliographical references and index
Beschreibung:	xxv, 458 Seiten Illustrationen
ISBN:	9781668441688 978-1-6684-4168-8 9781668441695 978-1-6684-4169-5