Handbook of research on consumer behavior change and data analytics in the socio-digital era

"This book focuses on concepts, theories, and analytical techniques to track consumer behavior change for the sake of better decision making among businesses, covering various techniques such as opinion mining, behavioral and social media analytics using machine learning, deep learning, ensembl...

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Bibliographische Detailangaben
Weitere Verfasser:	Pantea Keikhosrokiani (HerausgeberIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Hershey, PA, USA IGI Global, Business Science Reference 2022
Schriftenreihe:	Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
Schlagworte:	Konsumentenverhalten > Data Mining > Social Web > Consumer behavior > Content analysis (Communication) > Data processing > Social media > Data mining > Aufsatzsammlung
Online Zugang:	Inhaltsverzeichnis
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Titel	Jahr	Verfasser
Consumer behavior classification in online virtual stores using emotional intelligence	2022	Lv, Zhihan
Product aspect ranking using multi-criteria decision making	2022	Alrababah, Saif Addeen Ahmad
An RFM model using k-means clustering to improve customer segmentation and product recommendation	2022	Xian, Zhao
Consumer big data analytics : a treasure for businesses in the socio-digital era	2022	Gupta, Princi
E-consumer behavioral analytics : paradigm shift in online purchase decision making	2022	Baskaran, Kamaladevi
Predicting consumer behavior change towards using online shopping in Nigeria : the impact of the COVID-19 pandemic	2022	Chiamaka Miriam Ezimmuo
Student learning and purchasing behaviour change during the coronavirus pandemic	2022	Pal, Kamalendu
Fashion resale behaviours and technology disruption : an in-depth review	2022	Mohr, Iris
Machine learning and time series models for consumer behavior prediction in the data analytics paradigm	2022	Sánchez García, Javier
Modelling socio-digital customer relationship management in the hospitality sector during the pandemic time	2022	Mahmoud, Ali B.
Age in the consumer behavior change : evidence from awareness, perceived value, and use of mobile banking	2022	Vasudeva, Savdeep
The impact of social media and digital marketing on consumer behavior	2022	Ashrafuzzaman, Md.
Social media marketing strategies in the lingerie industry : the case of Valentine's Day campaign in Spain	2022	Miguel-Pérez, Ana de
From utilitarian to hedonic consumer behavior : an evaluation for the socio-digital age	2022	Kar, Mikail
Segmenting the retail customers : a multi-model approach of clustering in machine learning	2022	Anifa, Mansurali
Panic station : consumer sentiment analysis of the evolving panic buying during the COVID-19 pandemic	2022	Muñoz-Chávez, J. Patricia

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