Inclination to help other customers - insights from explorative study among young population in China

Customer citizenship behavior (CCB) is an important trend observed in the contemporary market. It may be described as an extra-role, voluntary behavior performed in favor of other customers or companies. One of the CCB dimensions is helping other customers. Our knowledge about factors determining th...

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Veröffentlicht in:	Eurasia Business and Economics Society (26. : 2018 : Prag) Eurasian business perspectives
1. Verfasser:	Dewalska-Opitek, Anna (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2020
Schlagworte:	China > customer citizenship behavior > Helping others > Aufsatz im Buch > Kongressbeitrag
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