From places to platforms examining the transformation of servicescapes

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Bibliographische Detailangaben
Veröffentlicht in:	Contemporary issues in digital marketing
1. Verfasser:	Horáková, Julie (VerfasserIn)
Weitere Verfasser:	Uusitalo, Outi (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2022
Schlagworte:	Aufsatz im Buch
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Titel	Jahr	Verfasser
Understanding Big Data and its application in the digital marketing landscape	2022	Singaraju, Stephen Pragasam
The antecedents and outcomes of online consumer brand experience	2022	Konttinen, Joel
Social media and consumer power : opportunities and challenges for digital marketing activities	2022	Vollero, Agostino
AI-based voice assistants for digital marketing : preparing for voice marketing and commerce	2022	Mari, Alex
Data obstacles and privacy concerns in artificial intelligence initiatives	2022	Aslam, Bilal
GDPR guidelines for academic research in marketing	2022	Scheuing, Sachiko
The role of social capital in digitalised retail servicescape	2022	Nyrhinen, Jussi
From places to platforms : examining the transformation of servicescapes	2022	Horáková, Julie
Data-driven marketing processes : boundaries and how to overcome them	2022	Länsipuro, Heidi
The planning and implementation process of Programmatic Advertising campaigns in emerging markets	2022	Thanh Tiet
User experience of an e-commerce website : a case Study	2022	Ritonummi, Saima
The importance of online retailers' ethics for traditional, online and multichannel customers	2022	Skippari, Mika
"Interesting but scary" : customers' perceived value of MyData	2022	Haapio, Heidi
Future look : communicating with customers using digital channels	2022	Niininen, Outi