A STIRRING EFFECT OF THE LOSS LEADER STRATEGY IN A TWO-SIDED ONLINE PLATFORM

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Veröffentlicht in:International Conference on Information Systems (40. : 2019 : München) 40th International Conference on Information Systems (ICIS 2019) ; Volume 5 of 7
1. Verfasser: Ryu, Sunghan (VerfasserIn)
Weitere Verfasser: Choi, Kyungmin (VerfasserIn), Cho, Daegon (VerfasserIn)
Pages:40
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2020
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