International expansion strategies: developing some research propositions on the scope and speed of the path of internationalization

International expansion strategies: developing some research propositions on the scope and speed of the path of internationalization

The purpose of this chapter is to define a typology of international expansion strategies accounting for antecedents (potentially conscious or subconscious) that influence exports marketing managers' decisions, thereby formulating a new theoretical framework to bridge the current theory-practic...

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Veröffentlicht in:Money, trade and finance
1. Verfasser: Kyriakou, Marina (VerfasserIn)
Weitere Verfasser: Tsogas, Markos (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2021
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