Eurasian business perspectives proceedings of the 25th Eurasia Business and Economics Society Conference

This volume of Eurasian Studies in Business and Economics presents selected theoretical and empirical papers from the 25th Eurasia Business and Economics Society (EBES) Conference, held in Berlin, Germany, in May 2018. Covering diverse areas of business and management from different geographic regio...

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Körperschaft:	Eurasia Business and Economics Society (VerfasserIn, VeranstalterIn)
Weitere Verfasser:	Bilgin, Mehmet Huseyin (HerausgeberIn), Danis, Hakan (HerausgeberIn), Demir, Ender (HerausgeberIn), Ucal, Meltem Ş. (HerausgeberIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Cham, Switzerland Springer 2020
Schriftenreihe:	Eurasian studies in business and economics 12/2
Schlagworte:	Motivation research (Marketing). > Accounting. > Bookkeeping . > Tourism. > Management. > Business enterprises—Finance. > Customer relations—Management. > Konferenzschrift
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Beschreibung
Zusammenfassung:	This volume of Eurasian Studies in Business and Economics presents selected theoretical and empirical papers from the 25th Eurasia Business and Economics Society (EBES) Conference, held in Berlin, Germany, in May 2018. Covering diverse areas of business and management from different geographic regions, the book focuses on current topics such as consumer engagement, consumer loyalty, travel blogging, and AirBnB's marketing communication strategy, as well as healthcare project evaluation and Industry 4.0. It also includes related studies that analyze accounting and finance aspects like bank reliability and the bankruptcy risks of equity crowdfunding start-ups. Marketing -- Tourism -- Management -- Accounting and Finance.
Beschreibung:	XVII, 367 Seiten Illustrationen
ISBN:	9783030350536 978-3-030-35053-6