Do retailers get blamed when manufacturer brands fail? measurement of multiloci attributions and spillover effects

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Bibliographische Detailangaben
Veröffentlicht in:	Marketing accountability for marketing and non-marketing outcomes
1. Verfasser:	Germann, Frank (VerfasserIn)
Weitere Verfasser:	Hess, Ronald L. (VerfasserIn), Meloy, Margaret G. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2021
Schlagworte:	Multiloci measurement > measurement of attributions and responsibility > failures > store image > brand equity > blame > Aufsatz im Buch
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