The marketing implications of financial accounting

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	Marketing accountability for marketing and non-marketing outcomes
1. Verfasser:	Bendle, Neil T. (VerfasserIn)
Weitere Verfasser:	Knowles, Jonathan (VerfasserIn), Butt, Moeen Naseer (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2021
Schlagworte:	Accounting for marketing > financial accounting > managerial accounting > asset recognition > balance sheet > market-based assets > Aufsatz im Buch
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Titel	Jahr	Verfasser
An integrative framework for marketing accountability of marketing and nonmarketing outcomes	2021	Kumar, Vikas
Linking market orientation capabilities to organizational performance : a research framework and empirical test	2021	Sandvik, Kåre
The marketing implications of financial accounting	2021	Bendle, Neil T.
Do retailers get blamed when manufacturer brands fail? : measurement of multiloci attributions and spillover effects	2021	Germann, Frank
Accountability beyond profitability : understanding the impact of marketing actions on environmental and social performance	2021	Sharma, Amalesh
A social network research paradigm for marketing : a review and research agenda	2021	Gupta, Aditya
What drives inner city attractiveness for society? : the role of Brick-and-mortar Stores	2021	Wichmann, Julian R. K.
Customer feedback metrics for marketing accountability	2021	Haan, Evert de
What drives brand equity? : a comprehensive study of price and volume premiums	2021	Zhu, John Jianjun
Multichannel data-driven attribution models : a review and research agenda	2021	Beck, Ben B.
The unintended consequences of attitudinal word-of-mouth drivers	2021	Keiningham, Timothy