An integrative framework for marketing accountability of marketing and nonmarketing outcomes

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Bibliographische Detailangaben
Veröffentlicht in:	Marketing accountability for marketing and non-marketing outcomes
1. Verfasser:	Kumar, Vikas (VerfasserIn)
Weitere Verfasser:	Stewart, David W. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2021
Schlagworte:	Marketing accountability > Firm performance > Social interaction > Aufsatz im Buch
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