| Construct confusion in advertising research
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2021 |
Bergkvist, Lars |
| The impact of source credibility on Irish millennials' brand attitudes and perceptions of brand credibility : a study of Instagram influencers' health and fitness endorsements
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2021 |
Manning, Andrea |
| General language use, language proficiency and language attitudes as predictors of consumer response to the use of Spanish and English in advertising in Chile and Mexico
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2021 |
Hooft, Andreu van |
| A thematic exploration of strong emotional appeals based on evolutionary psychology
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2021 |
D'Hooge, Serena C. |
| Gender responses to emotional appeals in advertising : comparing self-reports and facial expressions
|
2021 |
Tsichla, Eirini |
| Empowering claims in CSR tweets : the moderating role of emotion, fit and credibility
|
2021 |
Fernández, Paula |
| Which message frames and forms best promote political campaigns via social media?
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2021 |
Cheung, Meily Mei Fung |
| "Trust Me, I'm an Advertiser". : the influence of message sidedness and advertiser credibility on readers' perceptions of native advertisements
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2021 |
Krouwer, Simone |
| Should companies use tattooed models in their advertisements?
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2021 |
Heberle, Antonia |
| Creating branded entertainment that resonates : perspectives of multinational award winners
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2021 |
Loggerenberg, Marthinus J. C. van |
| The sound factor in autoplay mobile video ads
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2021 |
Kim, Eunah |
| Battle-weary women : the female creatives fighting for leadership in advertising management
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2021 |
Thompson-Whiteside, Helen |
| Sustainability and diversity labels in job ads and their effect on employer brands
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2021 |
Kleiss, Denise F. |
| Children's perceptions of sponsorship disclosures in online influencer videos
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2021 |
Rozendaal, Esther |
| Family decision making and vacation functions in summer tourism - the case of Austrian families
|
2021 |
Tischler, Stephanie |
| Can it hurt to be honest about nudging? : the impact of a (disclosed) social norm nudge on food preferences and choice
|
2021 |
Hallez, Lotte |
| Advertising music and the effects of incongruity resolution on consumer response
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2021 |
Abolhasani, Morteza |
| Can market mavens be negative word of mouth senders? : the moderating role of assumed-competence and gender
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2021 |
Taketani, Keigo |
| Replicating the CSR-Advertising-Effectiveness model : do consumers' attitudes towards corporate socially responsible behavior in the pharmaceutical industry change over time?
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2021 |
Koinig, Isabell |
| Does a lack of control alter associative structure of brands? : the effects for positioning familiar and unfamiliar brands
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2021 |
Grochowska, Alicja |
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