A thematic exploration of strong emotional appeals based on evolutionary psychology

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:ICORIA (Veranstaltung : 18. : 2019 : Krems an der Donau) Designing and communicating experience
1. Verfasser: D'Hooge, Serena C. (VerfasserIn)
Weitere Verfasser: Vyncke, Patrick (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2021
Schlagworte:
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
Which message frames and forms best promote political campaigns via social media? 2021 Cheung, Meily Mei Fung
"Trust Me, I'm an Advertiser". : the influence of message sidedness and advertiser credibility on readers' perceptions of native advertisements 2021 Krouwer, Simone
Should companies use tattooed models in their advertisements? 2021 Heberle, Antonia
Creating branded entertainment that resonates : perspectives of multinational award winners 2021 Loggerenberg, Marthinus J. C. van
The sound factor in autoplay mobile video ads 2021 Kim, Eunah
Battle-weary women : the female creatives fighting for leadership in advertising management 2021 Thompson-Whiteside, Helen
Sustainability and diversity labels in job ads and their effect on employer brands 2021 Kleiss, Denise F.
Children's perceptions of sponsorship disclosures in online influencer videos 2021 Rozendaal, Esther
Family decision making and vacation functions in summer tourism - the case of Austrian families 2021 Tischler, Stephanie
Can it hurt to be honest about nudging? : the impact of a (disclosed) social norm nudge on food preferences and choice 2021 Hallez, Lotte
Advertising music and the effects of incongruity resolution on consumer response 2021 Abolhasani, Morteza
Can market mavens be negative word of mouth senders? : the moderating role of assumed-competence and gender 2021 Taketani, Keigo
Replicating the CSR-Advertising-Effectiveness model : do consumers' attitudes towards corporate socially responsible behavior in the pharmaceutical industry change over time? 2021 Koinig, Isabell
Does a lack of control alter associative structure of brands? : the effects for positioning familiar and unfamiliar brands 2021 Grochowska, Alicja
Disclaimers in real estate print advertisements 2021 Mogaji, Emmanuel
Half a century of Super Bowl commercials : a content analysis of humorous advertising styles 2021 Timamopoulou, Artemis
A cognitive approach to the argument strength × message involvement paradigm in green advertising persuasion 2021 Yu, Jason
Construct confusion in advertising research 2021 Bergkvist, Lars
The impact of source credibility on Irish millennials' brand attitudes and perceptions of brand credibility : a study of Instagram influencers' health and fitness endorsements 2021 Manning, Andrea
General language use, language proficiency and language attitudes as predictors of consumer response to the use of Spanish and English in advertising in Chile and Mexico 2021 Hooft, Andreu van
Alle Artikel auflisten