| Exploring the demografic differences on customers' adoption of social commece in Saudi Arabia
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2020 |
Abed, Salma S. |
| Developing a research instrument o study the impact of consumer brand perception, customer brand relationship and consumer buying behaviour on online apparel shopping
|
2020 |
Sharma, Radhika |
| Materialism effect on apparel collaborative consumption platform usage : a research proposal
|
2020 |
Al Qasem, Zainah |
| Comparing SERVQUAL for transportation services in the sharing economy for emerging markets : insights from Twitter analytics
|
2020 |
Bijarnia, Saroj |
| Psychological analytics based technology adoption model for effective educational marketing
|
2020 |
Ray, Arghya |
| Using layout review and messaging analysis to form localization hypotheses : an example for localization of e-commerce female clothing websites for Russian market
|
2020 |
Howard, Ekaterina |
| Online product localization : challenges and solutuions in global online marketplaces
|
2020 |
Ciocca, Mandi |
| Localization strategy for business-to-business digital marketing with a focus on industrial metrology
|
2020 |
Kirmond, Lucy |
| The effect of fashion e-blogs on women's intention to use
|
2020 |
Foroudi, Pantea |
| Investigating the impact of social media commerce constructs on social trust and customer value co-creation : a theoretical analysis
|
2020 |
Algharabat, Raed Salah |
| Persona classification of celebrity Twitter users
|
2020 |
Kaul, Aasta |
| Considerations on global social media marketing
|
2020 |
Curiel, Esther |
| Multi-channel digital marketing strategy in an emerging economy : the case of Flintobox in India
|
2020 |
Tamilmani, Kuttimani |
| Taste vs. value : effective, authentic and nuanced hyperlocalization in the digital marketing area
|
2020 |
Keating, Brendan M. |
| Emotional connection
|
2020 |
Rodriguez-Moran, Monica |
| A qualitative exploration of consumers' pro-environmental behaviours : identifying emerging themes
|
2020 |
Alzubaidi, Hawazin |
| Using AI to personalise emotionally appealing advertisement
|
2020 |
Mogaji, Emmanuel |
| The importance of app store optimization (ASO) for hospitality applications
|
2020 |
Padilla-Piernas, Juana María |
| Smart cities and marketing : the female-relational-orientation
|
2020 |
Steinmetz, Carl H. |
| Corporations taking political stands on social media : risks, benefits and potential for the creation of social value
|
2020 |
Guimond, Stephanie |
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